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In what can be termed as the first ever industry panel at the Society
for Technical Communication Annual conference, experts and industry
leaders came together to agree that Technical Communication has evolved
to be recognized as a industry. It is a $100 million market today and
growing to reach $800 million by 2012 and over a billion in the next
5-6 years. This growth is backed by a surge in outsourcing demand,
improved human capital supplies and larger domestic customer bench.
Speaking at a STC-TIE panel on the growth and evolution of the
Technical Communication industry, Rakesh Shukla, Managing Director, The
Writers Block said, “The Technical Communication space is evolving into
a fast growing industry owing to a rise up the value chain in terms of
delivery for the domestic and global customer. It is also an enhanced
ROI proposition for customers and further aided by superior
technologies and tools. One is likely to see technical communication
evolve into a diverse, technology intensive, consumer
friendly-collaborative space.”
“Globally Technical Communication industry is about 15 percent the size
of the software industry, however in India the trend is fortified by
the growing aerospace and defence sectors, the growth of the digital
economy and the growing focus on product engineering,“ he added.
Also speaking on the occasion, Ravindranath Parameswaran, Executive
Director, TIE, Bangalore reflected on the growth of the Technical
Communication industry and how innovation and entrepreneurship needs to
be encouraged to make the most of the opportunity available in India.
The other speakers at the Panel included - Usha Mohan, Managing
Director - Triumph India; K Narssimhan, CEO - Commit Technologies;
Aruna Panangipally, Managing Director – ibrik Consulting; and Sandhya
Prasad, President – STC India Chapter.
The Technical Communication industry has seen a surge in demands for
Outsourcing projects, which has gone up, especially after the US
economic meltdown. The number of companies banking large documentation
and technical communication projects in India has increased
significantly. This is backed by the rise in availability of trained
and experienced technical communication talent and workforce. This
confidence in this nascent industry is also strengthened by a large
number of domestic companies spending at significant percentage of
their budgets on Technical Communication and Documentation needs.
What used to be an amateur career or a one made only with hands on
experience of many years is now a lucrative career option for millions
of young professionals. The multitude of career opportunities
available, backed by international standard education and training
facilities have converted Technical Communication into a growing and
attractive career option for many.
Technical Communication covers a vast range of products and services.
These include User Manuals, Instruction Guides, Quick Reference Guides,
Product overviews, Illustrations/ 3D Drawings, White Papers, Case
Studies, Brochures, Flyers, Web sites, Press releases, Installation
Guides, Troubleshooting guides, IETM generated documents, Course
material, Multimedia Demos, e-learning, Computer based training,
Proposals, Research reports, News Letters, ISO & CMMi
documentation, Process workflow documents, Policy Manuals and Process
Manuals. The customers for Technical Communication and Documentation
services includes sectors like IT Technology Products, Outsourcing,
Manufacturing, Banking, Financial and Insurance, Aerospace, Defence,
Hi-Tech Manufacturing, ERP and CRM, Pharmaceutical, Education and
Business Consulting. Functions like Engineering, Marketing, Sales,
Training, Deployment & Support and Development are often consumers
of Technical Communication services and products.
About TWB
The Writers Block (TWB) is Asia’s leading technical communication and
publishing services provider and caters to the needs of technology and
process driven industries. TWB provides world-class technical
communication outsourcing, training and publishing services to
companies globally. TWB's expertise spans industries that include IT,
technology Products & Outsourcing, ITES, Financial, Aerospace,
Defense, Ship Building, Manufacturing and Discrete & Process
Industries. TWB offers a complete suite of services that allows its
customers to effectively publish the technical knowledge and caters to
over 60 large clients globally. TWB offers training under the TWB
Technical Writing Certification Programs and has a portfolio of over
two dozen certifications available as training offerings. Over 200
companies including SAP Labs, Lucent Technologies, IBM, Wipro, TCS, Sun
Microsystems hire TWB certified professionals. TWB's expertise can be
leveraged across functions which include Engineering, Software
Development & Support knowledge through user manuals, quick
reference guides and instruction guides, product overviews,
Illustration/3D drawings; Marketing & Sales knowledge through
whitepapers, case studies, newsletters, flyers, brochures, websites,
blogs & forums and web based flash demos; Training, Implementation
and Support knowledge through e-learning, demos, troubleshooting
guides, course materials, installation guides, IETM generated documents
and Process Documentation knowledge through ISO & CMMi
documentation, policy manuals, process work flow documents. More
information on TWB is available on www.twb.in.
To view the photographs, please click on the links given below:
Rakesh Shukla of TWB responding to a question at STC-TIE session on technical communication entrepreneurs
DSC01094
For press backgrounder on The Writers Block click here
Media contact details
Megha,
The Writers Block,
+91 (80) 40741423/ +91 9945041426,
connect@twb.in
Samantha,
The Writers Block,
+91 (80) 40741423/ +91 9810105861,
connect@twb.in
KEYWORDS: CONSUMER, CONSULTANCY SERVICES, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY
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