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Press Release

TWB Offers Blended Learning Solutions to Time, Talent and Resource Stretched Companies
Makes skill upgradation standardized, distributed and scalable Focuses on enhancing employee effectiveness Offers SGML, XML, XMetaL and Structured FrameMaker Training

Bangalore, September 5, 2008. The Writers Block (TWB) has added another dynamic dimension to its training portfolio by assisting companies across India enhance their employee skills and on-job effectiveness through its Blended Learning offerings. TWB trainings bring about transformation in corporate teams by strengthening their skill sets and enhancing communication effectiveness for the external and internal customers. TWB has also assisted corporate teams move up the skill value chain and establish better profitability.

TWB Blended Learning methodology allows corporate teams to experience the best of both worlds of ­- High-intensity, short term and long term, low-intensity, consistent-impact trainings.This helps corporate teams develop a range of technical communication and related skills.  TWB has trained 'thousands of employees across geographical locations through high quality blended learning solutions. These include large KPO’s, Software, FMCG, Retail, Internet and Telecom companies.

TWB training portfolio comprises:

  1. Analytics and Research Report Writing
  2. Professional Communications
  3. Medical Writing
  4. Patent Writing
  5. Sales Process Effectiveness and Customer Communications
  6. Scientific Writing
  7. Technical Writing

TWB’s technical communication portfolio makes software engineers, analysts, researchers, technical communicators and other professionals, more effective by helping them structure their communication. The TWB Blended Learning infrastructure ensures that corporate employees enhance productivity, while they continue to be present on-the-job regularly.

TWB Blended learning allows:

  • Sustainable Interventions: Employee skills can't be changed over a day, or two. The transformation requires a time commitment ranging from 4 – 40 weeks and would not be possible in a without using Blended Learning approach.
  • Mass Personalization: Each individual can be given personalized training, trainers do not have to teach to an abstract 'middle of the class' student. All end points may be same, but all start points are different: Each individual start points would be different – so the training has scope for mass personalization.
  • High Scalability:  Teams may not be co-located and may have size ranging from 10 to 1000 members. All team members need to move up the learning curve in the same amount of time.
  • Standardization: Very high quality standardized training is available to all employees spread across locations and time zones.

Talking about the Blended Learning Solutions, Rakesh Shukla, Founder & CEO, TWB said, “Blended learning is increasingly being accepted by the corporate world to catalyze business and organizational growth, most of which is highly dependent on quality of human capital deployed. Companies adopting Blended Learning Solutions are the ones enhancing the learning and development experience of their teams and in process improving revenues, reducing costs and enhancing quality of human capital. These offerings address the needs of most corporate learning and development programs, allowing pace and space for various delivery methods required by different sets of learners, while arriving at the pre-decided learning objectives.”

The Blended Learning Solutions are a mix of instructor led training and TWB Online infrastructure that includes:

  • Browser based training delivery that includes - Programmable business logic to create training batches, provide assignments, set time-schedules, collect and deliver feedback; Portfolio of customizable trainings to ensure that these are in-line with customer requirements
  • Real time interaction through Audio-Video interaction, white-boards; Near real time online student-trainer interaction, via forums, e-mail and instant messaging; Pre-prepared material: e-learning software, multimedia demos, e-textbooks

About TWB
The Writers Block (TWB) is Asia’s leading technical communication and publishing services provider and caters to the needs of technology and process driven industries. TWB provides world-class technical communication outsourcing, training and publishing services to companies globally. TWB's expertise spans industries that include IT, technology Products & Outsourcing, ITES, Financial, Aerospace, Defense, Ship Building, Manufacturing and Discrete & Process Industries. TWB offers a complete suite of services that allows its customers to effectively publish the technical knowledge and caters to over 60 large clients globally. TWB offers training under the TWB Technical Writing Certification Programs and has a portfolio of over two dozen certifications available as training offerings. Over 300 companies including SAP Labs, Lucent Technologies, IBM, Wipro, TCS, Sun Microsystems hire TWB certified professionals. TWB's expertise can be leveraged across functions which include Engineering, Software Development & Support knowledge through user manuals, quick reference guides and instruction guides, product overviews, Illustration/3D drawings; Marketing & Sales knowledge through whitepapers, case studies, newsletters, flyers, brochures, websites, blogs & forums and web based flash demos; Training, Implementation and Support knowledge through e-learning, demos, troubleshooting guides, course materials, installation guides, IETM generated documents and Process Documentation knowledge through ISO & CMMi documentation, policy manuals, process work flow documents. More information on TWB is available on www.twb.in

TWB Contacts:
A P Chandrika
Phone: +91.80. 41254350 / 11-26242454/55
Mobile: +91.9945041426 / 9810105861/ 9871137454
Email: connect@twb.in

The Writers Block
#421, B-Wing Carlton Towers,
Airport Road  
Bangalore – 560008

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The Writers Block(TWB)
is Asia’s leading technical communication and publishing services provider and caters to the needs of technology and process driven industries. TWB provides world-class technical communication outsourcing, corporate training and publishing services to companies globally. TWB's expertise spans industries that include IT technology Products & Outsourcing, ITES, Financial, Aerospace, Defense, Ship Building, Discrete & Process Manufacturing Industries. TWB offers a complete suite of services that allows its customers to effectively publish the technical knowledge and caters to over 60 large clients globally, including Cisco, NEC, Infosys, Accenture, Samsung, MindTree, Siemens, AOL, Titan, Intel, Wipro, CGN, BearingPoint, Tata Power, HAL, Uniliver, DRDO and several others. TWB offers training under the TWB Technical Writing Certification Programs and has a portfolio of over two dozen certifications available as training offerings. Over 200 companies including SAP Labs, Lucent Technologies, IBM, Wipro, TCS, Sun Microsystems hire TWB certified professionals through the TWB OnCampus program. TWB's expertise can be leveraged across functions which include Engineering, Software Development & Support knowledge through user manuals, quick reference guides and instruction guides, product overviews, Illustration/3D drawings; Marketing & Sales knowledge through whitepapers, case studies, newsletters, flyers, brochures, websites, blogs & forums and web based flash demos; Training, Implementation and Support knowledge through e-learning, demo’s, troubleshooting guides, course materials, installation guides, IETM generated documents and Process Documentation knowledge through ISO & CMMi documentation, policy manuals, process work flow documents.