The largest Managed Services Providers have some TWB_ in them
29 May

The Managed Services Providers (MSP) of MSP’s!

By TWB_ In Communication, Content, Strategic Marketing /   No Comments

Businesses need to innovate to retain customers in the competitive market and tap new markets to expand and they use Managed Service Providers (MSPs) to do so.  It allows them to focus on their products, service delivery and customer experience as MSP’s manage IT infrastructure, network, security, mobility, and communications.

 

Competitive Market

It’s a highly competitive market with little margin for error in delivery. The global managed services market was $ 155.91 billion in 2017 and is expected to reach USD $ 296.38 by 2023, witnessing a CAGR of 11.32% between 2018 and 2023. The key drivers are information services and managed mobility.

The major vendors in the managed services market include IBM (US), Cisco (US), Accenture (Ireland), Fujitsu (Japan), Atos (France), Tata Consultancy Services (India), Wipro (India), Huawei (China), HCL (India), Ericsson (Sweden), Nokia Networks (Finland), DXC Technology (US), Dimension Data (South Africa) & Unisys (US).

The MSP of MSP’s

But what about the MSP itself as an enterprise – how do they focus on their service delivery and ensure the most effective customer acquisition, the best service differentiation, and the best win rates? In a market where the promise of delivery can be duplicated at the point of sale, and where the services delivery is complex and across the organization the largest MSPs rely on TWB_ to communicate their differentiation and improve win rates. TWB_ is the branding and communication MSP that MSP’s outsource to! This goes across the core branding proposition, to how the sales, inside sales and pre-sales pitch and communicate to large-scale proposals that complement this pitch. TWB_ helps MSPs win more.

Want your innovation to stand out?

TWB_ re-imagines & re-uses marketing, learning & product content to deliver unprecedented quality, time, and cost efficiency. Over forty Fortune 500 technology majors & many exciting startups in the US, India, Europe, Taiwan, China & Japan leverage TWB_’s ability. SME teams in Information Technology, Defense & Aerospace, Engineering, Energy & Life Sciences mirror the expertise of our customers. 100% of TWB_ content is written for the world markets

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The world's fastest core and edge routers are easier to buy, install & configure because of TWB_ I www.twb.in
28 May

The Internet & the IOT has some TWB_ in it!

By TWB_ In Marketing Content, Product Strategy, Strategic Marketing /   No Comments

The Internet changed everything on how data traveled and information became available across the world. Through the 2000s as networking incumbents were challenged by the then startups that changed core routing TWB_ participated in how the world’s fastest core and edge routers were made easier to buy, install & configure. Now as the data explodes again, with the IOT’s we’re doing the same right at the edge of the network with startups and incumbents that are bringing in data into the network.

Complex technology is not just exciting – it is difficult to communicate to customers, differentiate from competition and describe the business benefits of.

Cisco, Alcatel-Lucent & Juniper defined how routing made the internet faster and brought down costs. Then optical plays such as Tejas came in to change access with Fiber-to-the-Home. But complex technology is not just exciting – it is difficult to communicate to the customer, differentiate from competition and describe the benefits. TWB_ catalyzes marketing for the largest product vendors – through branded ‘deep content’ that reflects the technological superiority and business benefits, and reduces friction of technology adoption through innovative and engaging product documentation and training.

TWB_ has made the world’s fastest core routers, edge routers and optical switches easier to buy, install & configure. Now we’re doing the same with the IOT.

Want your innovation to stand out?

TWB_ re-imagines & re-uses marketing, learning & product content to deliver unprecedented quality, time, and cost efficiency. Over forty Fortune 500 technology majors & many exciting startups in the US, India, Europe, Taiwan, China & Japan leverage TWB_’s ability. SME teams in Information Technology, Defense & Aerospace, Engineering, Energy & Life Sciences mirror the expertise of our customers. 100% of TWB_ content is written for the world markets

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Enterprise Software - key to success I www.twb.in
28 May

How the 5 largest Enterprise Software vendors ease purchase decisions of their products and enhance their technology’s adoption

By TWB_ In Communication, Content, Marketing Content, Product Strategy, Strategic Marketing /   No Comments

The highly competitive enterprise software market is dominated by SAP, DELL-EMC, Oracle, HP, Microsoft, IBM, CA, VMware, and Salesforce. They enable enterprises throughout the world – through enterprise resource planning, business intelligence, collaboration, human resource management, supply chain management, business process management, customer relationship management, enterprise application integration etc.

Winning in a Highly Competitive Market: Through TWB_’s branded content

In 2018 the spending on enterprise software is approximately $400 billion and the expenditure in the global information technology market is approximately $3,700 billion (Statistica, 2017-18). The mature, global scale and evolving enterprise needs also mean it is a highly competitive market.

So how do the largest most competitive companies sell more, get their customer to experience their products better, train them on complex use cases and get the operational faster? With a little help from TWB_!

5 of the largest enterprise software vendors has some TWB_ in them. To market better they rely on their unique thinking & technological leadership to be in the public space through ‘deep content’ such as white-papers, use cases, and case studies, CxO speaks and other thought leadership papers. A lot of this branded content that is accessed by their customers worldwide is made by TWB_. But is branded ‘engaging’ content that TWB_ creates which includes infographics, marketing and explainer video’s, blog posts and makes it available across their publishing channels that allows their customers to invest their time to understand the ‘deep content’.

How does TWB_ create deep content of such complexity?

Short answer – because we also create the technical content. When we make product manuals and training manuals for complex enterprise applications such as Customer relationship management (CRM), Enterprise resource planning (ERP), Enterprise asset management (EAM), Supply chain management (SCM), Product lifecycle management (PLM) etc it is easy for us to bring that technical understanding into a business situation.

Want your innovation to stand out?

TWB_ re-imagines & re-uses marketing, learning & product content to deliver unprecedented quality, time, and cost efficiency. Over forty Fortune 500 technology majors & many exciting startups in the US, India, Europe, Taiwan, China & Japan leverage TWB_’s ability. SME teams in Information Technology, Defense & Aerospace, Engineering, Energy & Life Sciences mirror the expertise of our customers. 100% of TWB_ content is written for the world markets

 

 

 

 

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