Transition your tech savvy but media-shy SMEs into your brand ambassadors & industry stalwarts.
In the words of Peter Drucker ‘no matter what other roles you have in a company, you always have a sales role’.
Pretty much any company out there wants to engage more effectively with its stakeholders – internal and external -customers included. In an increasingly engaged world with the amount of information that is available to your customers from your competition – how do you stand out? Is it a struggle to find people within the company that will engage for you? Are you struggling with this ball falling between marketing, sales, product management and other functions?
What if your SMEs were the best Authors & Presenters?
They are the ones who live with it, create it, troubleshoot it. But they also articulate it the least, and perhaps the least well because that has never been an expectation. What if the same SMEs wrote world-class content and were suave presenters?
It is NOT that difficult to help change your SME’s into confident communicators across mediums such as public speaking, presentations, and meetings, e-mails, or authoring high-quality papers and reports. And publishing and engaging with PR, Media and the industry.
How does TWB_ help make this transition?
TWB broadly provides two kinds of interventions:
- A range of corporate trainings that allow for SMEs to write & present technical ideas in the form of content and language that is suitable for business audiences. This ranges from research papers, white papers, blog posts, op-ed pieces etc. They also learn to engage in inclusive conversations across these interactions.
- A range of authoring services where we research and produce most of the technically tough content. These services support a range of professionals from SMEs to CEO’s. All are meant to articulate your position and proposition effectively.
Get TWB_ to make this transition. Your business will never be the same again because the people who understand your tech the best will now articulate it the best as well. It has a direct revenue impact.
Looking for a Strategic Marketing partner to create market wins?
- TWB_ is the world leader in creating & publishing ‘deep content’ – that is Whitepapers, Position papers, and tech evangelism; ‘engaging content’ – that is blogs, social media posts, explainer videos etc (1-2 minute); and training on how to. TWB_ is the leader in communicating technology. Any Technology. Any audience. Any platform.
- Strategic Marketing, Branding & Positioning from TWB_ helps Fortune500 and startups win in the marketplace. Call TWB_ Bangalore 96860 59020 | Houston (832)689-6456 | Tel Aviv +972.544.603.612 or mail shift@twb.in
- Get more TWB_ insights on the TWB_ Blog | LinkedIn | Medium | SlideShare
