Life sciences, healthcare & pharmaceutical, and corporations need to create and manage content from different departments, business lines & divisions. A lot of this content is procedural and regulatory but a lot of it is also created to allow for enhancing innovation. Content allows for these organizations to maintaining commonality across the enterprise. TWB_ provides Product, Learning & Marketing content specific for each business unit’s unique needs. Of course, this also requires a deep understanding of domain but also of the purpose of the content with could be to create differentiation, providing consistency and reuse, or minimizing translation and publishing costs.
Indian generics leader starts operations in the US. In addition to regulatory content, it requires a very large amount of training content, localization, and management coaching to be able to absorb the requirements of the local US markets, regulations and management expectations. TWB_ provides a multi-year engagement to develop learning, marketing and communication coaching. The customer is today the leading Indian success story in the US Pharma Market and TWB_ continues to provide the interventions.