TWB started Automating Content in 2010 with the release of the TWB Enterprise Content Management integration platform called the TWB Center of Excellence in Technical Communication ™ (TWB COE Automation is a registered trademark, copyright, and letter mark) in 2010 and is a copyrighted and trademarked process.

As TWB started scaling its production of deep high-quality content it was natural to look for efficiencies in developing content and helping customers break through the silos in which their content lay. That need coupled with our understanding of content technologies became the base of the first level of automation we could provide our customers.

The TWB COE allowed integration of different ECM technologies, and programming to give enterprise customers a unified view of content, automate content flow while integrating existing ECMs. It also allowed enterprise customers to measure and manage the ‘quality of content’ at each content node.

TWB consulting and research teams proved single sourcing, managing quality of content and automation of information flow can save enterprises up to 80 percent cost and time savings.

The TWB COE Automation Platform brought together (a) content reuse by having information available where required, when required, without duplication of effort (b) integration of existing information and content management architectures to deliver content automation. Legacy, ECM, and open source integrations include TWB partners such as Microsoft®, Author-it®, Madcap® , Adobe® suites, various open source ECM, CMS and LMS solutions as well as native XML/DITA implementations.

TWB COE Automation Platform™ successes

One of the earliest success of the TWB COE Automation Platform™ was with the customer which develops it’s own editors and workflow platforms needing to bring in collaboration, workflow and versioning capability for internal use for its distributed teams while using a familiar interface. The data is not XML however and is proprietary to the company. The TWB COE Automation Platform™ included workflow that came from SharePoint®, versioning and single sourcing came from Madcap® and manual conversion of some legacy data to XML and SGML content migration to XML. Bringing in XML into the proprietary system.

Europe’s leading insurer serviced 13 markets in as many languages in Europe with different regulatory requirements, and 2x as many markets in the America’s, Asia & Africa. The base legal documentation was managed manually and different versions maintained combining (a) One of ‘n’ insurance products for the market (b) regulatory compliance(s) for the market (c) localization of this content from English. The flow of information was via e-mail.

The TWB COE content automation solution combined workflow and versioning from AuthorIT® information fields from the SAP HANA® databases and some content migrated to XML

The next generation of automation

TWB_ is already piloting Pāṇini which uses NLP/Machine learning algorithms and supervised learning techniques that analyze documents for scope, legal, financial and regulatory compliance provides meaningful insights, redlines documents for user intervention. NLG capability will be built in the next release of Pāṇini


What Next?