TWB_ (formerly TWB) is the world leader in Technology Content and the Strategic + Creative + Technology Agency for Technology Brands I www.twb.in
22 Jun

Competitive Intelligence is fuelling the explosion of an Indian major into a ₹ 100,000 crore/ $16 Billion behemoth

By TWB_ In Strategic Marketing /  4 No Comments

When a ₹ 10,000 crore Indian major, the darling of stock markets, decides to become a ₹ 100,000 crore/ $16 Billion organisation this commitment to shareholders comes with a lot of gravitas. This TWB_ customer operates in a market where each category has organic growth, strong incumbents.  The customer has the cash flow and the access to capital but how do you grow the market and innovate at an explosive pace? Innovation technological and business is a vector and TWB_ is helping in the disruption.

The customer operates in a hyper competitive market. How do you grow the market and innovate at an explosive pace? With a little contribution from TWB_ of course!

The customer turns to TWB_ because TWB_ bring the intersect of Strategy + Creativity + Technology:

  • The customer requires reams of competitive intelligence to figure which markets to attack and how.

TWB_ pours through millions of pages of present data & legacy information and creates actionable reports to map out the competition, geographical penetration and dashboards to easily access this before drilling down. One of the hundreds of such artefacts can be seen here (partially shared since this is now dated).

  • The customer requires a way to access its own IP portfolio!

The customer is not only a strong R&D company with a large IP portfolio – but is so large and so old it is not digitised and there is no longer a complete view of it! TWB_ starts digitising and making this discoverable bringing it into a Content Management System

  • The customer requires better market presence since the really deep technical understanding is not visible to consumers without high-quality articulation of this thinking.

TWB_ addresses with continuous training interventions within TWB_ Corporate Certifications designed to allow them to do create world-class scientific research reports using TWB_ GRAPE™ 

Competitive Intelligence provides competitive advantage

TWB_ maps out competitive landscapes and provides strategic and tactical intelligence to enterprises on competitors. TWB_ helps enterprises stay three moves ahead of the competition, reduce business uncertainty, and take more strategic decisions. TWB_ services include

  • Competitor analysis
  • Brand-specific intelligence
  • Company monitoring
  • Cost competitiveness best practices
  • Preventive strategies for competitive shocks
  • Strategic performance benchmarking

10 yrs ago when a large South Korean mobile brand was planning to enter India, they’re turned to us to make out the competitive technological landscape too.

TWB_ is Strategy + Creativity + Technology. Want your business to stand out?

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TWB_ (formerly TWB) is the world leader in Technology Content and the Strategic + Creative + Technology Agency for Technology Brands I www.twb.in
20 Jun

8 of the 15 largest brands in the world are TWB_ customers

By TWB_ In Strategic Marketing /  7 No Comments

The World’s Largest Brands, Technology and the Consumer-Enterprise continuum

When this (Forbes 2015) list was released it got us thinking: what in the intersect of the size of the company, it’s technology focus, the market it addresses and the value that we create for them. So we plotted this:

The size of the pie is the value of the brand. The focus on tech is plotted on the Y axis and the relative focus on consumer vs enterprise markets they address is plotted on the X axis.

This is where it is at:

  • TWB_ works with 8 of the 15 largest brands in the world! That includes,
  • 4 of 4 of the highest tech enterprise brands: Intel, Oracle, IBM & Cisco
  • 2 of 4 of the highest tech brands which address the enterprise and consumer spaces equally: Microsoft & Samsung
  • 1 of 2 of high-tech engineering/auto giants: Toyota.

That’s something, isn’t it?

Want help with your tech brand?

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20 Jun

Successful tech business run on new Product + Investment + Innovation ideas.

By TWB_ In Communication /  4 No Comments

Ideas don’t create success, execution does. To create business success these ideas need to be sold. To management to invest in them. To customers to buy into them. To the industry to evolve an ecosystem.

The best run technology business around the world choose TWB_ to communicate their Product + Innovation + Investment ideas.

Successful businesses run on a stream of ideas bubbling through the organization that can disrupt the status quo, fuel innovation and transforms whole industries.

How do you do it?

 

Communicate effectively through your Strategic + Creative + Technology partner

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20 Jun

What’s better than the backcover of Forbes, Wired, MIT Technology Review, Fortune or Time? (revisited II)

By TWB_ In Marketing Content /  6 No Comments

Which has the greatest impact on technology businesses? Their ad on the back cover of Forbes, Wired, MIT Technology Review, Fortune or Time? Or content that puts them in front. TWB_ helps make technology content strategic. We deliver results for the Fortune 500, Indian leaders and startups.

TWB_ is unique because it operates on the intersect of Strategic + Creative + Technology. No-one else does that.

This campaign from early 2015 reflects the beginning of the change in our own communication.

TWB_ is the Agency for Technology Brands (2015)

TWB_ is the Strategic + Creative + Technology Agency for Technology Brands (2014)

 

Want help with your tech brand?

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20 Jun

What’s better than the backcover of Forbes, Wired, MIT Technology Review, Fortune or Time? (revisited)

By TWB_ In Marketing Content /  5 No Comments

Which has the greatest impact on technology businesses? Their ad on the back cover of Forbes, Wired, MIT Technology Review, Fortune or Time? Or content that puts them in front. TWB_ helps make technology content strategic. We deliver results for the Fortune 500, Indian leaders and startups.

TWB_ is unique because it operates on the intersect of Strategic + Creative + Technology. No-one else does that.

This campaign from early 2015 reflects the beginning of the change in our own communication.

TWB_ is the Agency for Technology Brands (2014)

TWB_ is the Strategic + Creative + Technology Agency for Technology Brands (2014)

 

Want help with your tech brand?

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20 Jun

TWB_ is the Agency for Technology Brands (revisit – 2)

By TWB_ In Marketing Content /  5 No Comments

TWB_ is the agency for technology brands – that includes the biggest tech brands. The world’s #1 cloud infrastructure, enterprise servers, mainframes, virtualization, personal computers all have one thing in common – they all come with TWB_ content.

TWB_ is unique because it operates on the intersect of Strategic + Creative + Technology. No-one else does that.

This campaign from end 2014 reflects the beginning of the change in our own communication.

TWB_ is the Agency for Technology Brands (2014)

TWB_ is the Strategic + Creative + Technology Agency for Technology Brands (2014)

Want help with your tech brand?

Read More
20 Jun

TWB_ is the Agency for Technology Brands (revisit – 1)

By TWB_ In Marketing Content /  4 No Comments

TWB_ is the agency for technology brands – that includes the biggest tech brands. The world’s #1 cloud infrastructure, enterprise servers, mainframes, virtualization, personal computers all have one thing in common – they all come with TWB_ content.

TWB_ is unique because it operates on the intersect of Strategic + Creative + Technology. No-one else does that.

This campaign from end 2014 reflects the beginning of the change in our own communication.

TWB_ is the Agency for Technology Brands (2014)

TWB_ is the Strategic + Creative + Technology Agency for Technology Brands (2014)

Want help with your tech brand?

 

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TWB I The Writers Block I World Leader on Technology Content
08 Nov

TWB Certifications for Legal Process Outsourcing: TWB Continues to Lead India

By TWB_ In Press & Media /  3 No Comments

Read original on The Financial Express titled TWB announces release of TWB fundamental certification in Patent Writing

India’s leader in Technical Communication Training, Documentation Outsourcing and Knowledge Publishing – The Writers Block (TWB) has added another dimension to its industry-leading portfolio of training with its release of training on Patent Writing. TWB Patent Writing training will be available in two forms: to individuals wanting to be employed in the burgeoning LPO/ KPO sector with the TWB Fundamental Certification in Patent Writing and customized training for TWBs corporate customers.

TWBs Patent Writing training, focuses on imparting knowledge in the form of Principles of Scientific Writing, Introduction to Patenting, the Patent Drafting Process, Searching for Prior-art, Drafting Patent Applications & the Reviewing of Patents.

TWBs training in Patent Writing addresses the considerable demand-supply gap in trained manpower in the LPO market. With the growth of KPO in general and LPO in particular, the entire global legal market is now open to Indian law professionals. ASSOCHAM says that LPOs will generate about 79,000 jobs by 2015. According to Forrester, only about 2%-3% of the potential market has been tapped so far. India has significant advantages in the LPO business including A vast resource of talented English-speaking lawyers, rated between 10% to 15% of that of US lawyers & an operational 24×7 business model.

At present the processes, being outsourced to India, include patent application drafting, legal research, pre-litigation documentation, advising clients, analyzing drafted documents, writing software licensing agreements and drafting distribution agreements.

TWB will continue to develop more training breadth and depth across the entire spectrum of Technical Communications and related skills. The TWB Technical Communications training portfolio comprises:

  • Analytics and Research Report Writing
  • Professional Communications
  • Medical Writing
  • Patent Writing
  • Sales Process Effectiveness and Customer Communications
  • Scientific Report Writing, &
  • Technical Writing

Talking about the TWB Patent Writing training, Rakesh Shukla, Founder & CEO, TWB said, “Even though there is an economic slowdown, the overall drivers toward outsourcing remain intact. As the world gets into a more usual business cycle the desire to stay or enhance operations with a better handle on costs, will only increase. As TWB has done in the case of Technical Writing, by becoming the premier source of talent throughout India, TWB will contribute significantly to LPO business growth, by creating a much-needed breed of best talent.”

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