automationshift_ I A TWB Conference I India's 1st Conference on AI + Machine Leaning
06 Sep

automationshift_ India’s first CXO conference on AI & Automation on 15 Sept 2017, World Trade Center, Bengaluru

By TWB_ In Uncategorized /  5 No Comments

FOR IMMEDIATE RELEASE

Bangalore: TWB_ Conferences announces automationshift _, India’s first conference on AI, Automation & Machine Learning to be held on 15 Sept at the World Trade Center, Bengaluru. automationshift _ brings to focus how AI is being used for unprecedented efficiency and effectiveness gains and bringing expert reach where it was not possible earlier.

automationshift _ is unique in that it brings together supply and demand side management, and brings together enterprise users together with exciting start-up management to share technological direction on leveraging AI across Operations, Marketing, Product Engineering, Product Management, Service Delivery & Learning.

Rakesh Shukla, Founder & CEO TWB_ and TWB_ Conferences said, “AI is creating automation that is changing the technology and manpower landscape rapidly. While the common narrative is the pain caused by automation, AI allows expertise to be available with a reach that was not possible earlier that allows companies to leverage it and grow faster. The question is what is available today for them to have a head start.” Rakesh further said, “TWB_ itself has been at the forefront of automating content for several years.”

automationshift_ is a 1-day conference that packs in

  • Several senior speakers in AI
  • 1 CXO panel discussion
  • 1 AI Product Startup Round table
  • Release of a 100+ page publication in leading automation thinkers globally

The keynote speakers of the conference include the management of leading AI technology providers talking who reflect on how they are enabling the change as well as those who committed to using AI who talk about challenges and process of implementing it. These include:

  • Rohit Adlakha, VP & Global Head, Wipro HOLMES
  • Aniruddha Deswandikar, Director, Microsoft Technology Center
  • Sridhar Hariharasubramanian, Customer Success Director, Salesforce
  • Alok Bardiya, Country Head, Cisco Investments
  • AL Jagannath “Jaggi”, Sr. Director, Dell-EMC Alliance, CMO, VMware
  • Sharad Heda, Global Automation Head and Chief of Staff, Microland
  • Subramanian V, Global CDO Operations Director at Dimension Data
  • Dr Ashim Roy, Founder, Cardiotrack

AI Product Startup Panel has AI start-ups that already have significant market traction. These startups will be represented by their founders and include

  • Cardiotrack (healthcare)
  • QorQl (healthcare)
  • Niki AI (customer service)
  • Racetrack AI (sales enablement) and others.

automationshift _is supported by Salesforce as the Customer Success Partner. Salesforce.com is the world’s largest provider of customer relationship management (CRM) software

About automationshift_

automationshift _ is India’s first conference for CEOs and other CXOs to ideate and share their approaches and technological direction leveraging AI + automation and drive higher efficiencies across Marketing + Product Engineering + Product Management + Learning across their organizations. automationshift_, part of Rakesh Shukla led TWB_ conferences, brings together large enterprise users together with exciting AI + automation start-ups to create a larger automation ecosystem. More details available on www.twb.in/shift

PRESS CONTACT

Sangeeta Velegar

Vice President – Marketing

The Shift_ Conferences by TWB_
1st Floor, Pine Valley Building, Embassy Golf Links Off Intermediate Ring Road

Bangalore – 560071,  India.
Mobile: +91 9880819180 | sangeeta@twb.in  

 

Intro video: https://youtu.be/QlWbwC79Gss I Press kit: https://goo.gl/wc3ZSs I Conference details: www.twb.in/shift I Registrations: https://goo.gl/eYYHyr

 

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Tony-Bates I automationshift_ Sept 15, 2017 World Trade Center, Bangalore I A TWBShift Conference
21 Jul

How do you transform Learning across your Enterprise? With Learning Automation

By TWB_ In Corporate Training /  5 No Comments

Learning Automation is changing how learning is delivered in enterprises. Paradoxically the disruption brought about by the very automation that threatens the growth of the Indian IT enterprises and existence of millions of jobs across the sector can be answered by large scale learning automation! Automation in Learning will allow your workforces to be reskilled quickly and in time to start delivering to customers with the required skill set.

If you are a leader in Learning and Development you should be at automationshift_ is India’s first CXO conference on AI + automation + machine learning. automationshift_ is on 15 Sept 2017, World Trade Center, Bengaluru. The conference is now open for participation.

Dr Tony Bates for automationshift_

Dr Tony Bates is President and CEO of Tony Bates Associates Ltd that specialises in planning and management of e-learning and distance education. He is also Distinguished Visiting Professor in the G. Raymond Chang School of Continuing Education, Ryerson University, Toronto.  Dr Tony Bates speaks & writes extensively on both learning and learning automation. His perspective on  “Automation or empowerment: online learning at the crossroads” will be part of the CXO and Leaders’ Perspectives.

Who is attending automationshift_?

Indian CXOs, leaders & thinkers and leading International voices across Marketing + Product Engineering + Product Management + Service Delivery + Learning are at automationshift_. They reflect on their approaches and technological directions in leveraging automation. automationshift_ brings together large enterprise users together with exciting startups that represent the larger automation ecosystem.

Conference structure

automationshift_ is a 1-day conference that packs in

  • a keynote address
  • 5 individual CXO speakers
  • 1 CXO panel discussion
  • 1 product developers round table
  • a 100+ page publication in leading automation thinking from around the world
  • 1 exhibit area with India’s leading products being exhibited.

 

What next?

  • Visit the automationshift_ website here | Register for the conference here
  • Sponsorships, Speaking Opportunities & Press Invites write to selena [at] twb [dot] in or call 96860 59020
  • Watch the automationshift_ intro video
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17 Jul

automationshift_ India’s first CXO conference on automation in IT businesses announced: 15 Sept 2017, World Trade Center, Bangalore

By TWB_ In Communication, Product Strategy /  4 No Comments

FOR IMMEDIATE RELEASE

Bangalore: TWBShift_ Conferences today announced automationshift_ — India’s first conference for CEOs and other CXOs to share their approaches and technological direction leveraging AI + automation + machine learning that drive higher efficiencies across Marketing + Product Engineering + Product Management + Service Delivery + Learning across their organisations. automationshift_ brings together large enterprise users together with exciting start-ups to create a larger automation ecosystem and is created by TWBShift_ Conferences. The conference is on 15 Sept 2017 at the World Trade Center, Bangalore.

Rakesh Shukla, Founder & CEO TWB_ and TWBShift_ Conferences said, “Automation is changing the technology and manpower landscape rapidly. The common narrative is the pain caused by automation however automation is inevitable and TWB_ itself has been at the forefront of automating content for several years. ” Rakesh further said, “It is a natural step for TWBShift_ Conferences to focus on how automation is transforming businesses and highlight the best products, processes, enterprises and start-ups”.


automationshift_ CONFERENCE

automationshift_ is a 1-day conference that packs in

  • a keynote address
  • 5 individual CXO speakers
  • 1 CXO panel discussion
  • 1 product developers round table
  • Release of a 100+ page publication in leading automation thinking from around the world
  • 1 exhibit area with India’s leading software automation products being exhibited.

automationshift_ SPEAKERS & PANELISTS

The speakers & discussions include

  • CEO perspectives the rapidly evolving machine-learning technology landscape and how the industry is leveraging it
  • Chief Marketing Officers perspectives on the role of CMOs in they leveraging to transform marketing.
  • CTO’s, Heads of Engineering & Chief Product Officers discuss efficiency in product design, development & delivery through automation
  • Chief Learning Officers discuss how AI is personalising learning, skyrocketing understanding and crashing discontinuation.
  • Chief Experience Officers discuss how customer service delivery is being transformed through automation

automationshift_ SHOWCASE

The automationshift_ automation showcase brings India’s 7 buzziest AI products together. The showcase is a curated selection of game-changing AI products that impact how business are run. Interestingly they will be under the same roof as the businesses that leverage them.

automationshift_ PERSPECTIVES

The show report has 10 leading voices in automation of marketing, learning, engineering and customer service from across the world writing for automationshift_ in details. It also has over 15 Indian CXO’s sharing their thoughts succinctly. The 100+ report is called ‘Leadership perspective on the autmotomationshift_’ and will be made available in a limited print run to the Indian CXOs at the conference.

 

About automationshift_

automationshift_ is India’s first conference for CEOs and other CXOs to ideate and share their approaches and technological direction leveraging AI + automation and drive higher efficiencies across Marketing + Product Engineering + Product Management + Learning across their organisations. automationshift_ a TWBShift_ conference, also brings together large enterprise users together with exciting AI + automation start-ups to create a larger automation ecosystem. More details available on www.twb.in/shift

About TWB_

TWB_ is the home of Business + Learning + Product content for Fortune 500 technology leaders and start-ups alike. TWB_ creates, automates, repurposes and publishes content achieving unprecedented efficiencies, enhancing content quality, achieving faster go-to-market and lowering costs. TWB_ is the worldwide pioneer of offshore development of technology content (since 2006), was the first India-based company to roll out & implement enterprise-grade Content Automation solution (2010) and the first India-based company to roll out & implement  IETM IV/V solutions for Defense and Aerospace (2013). TWB_ operates across Information Technology, Telecom, Financial Services, Manufacturing, Life Sciences and Aerospace & Defense. TWB_ delivers to over forty Fortune 500 technology majors including AXA, ABB, Cisco, Fidelity, Honeywell, IBM, Intel, Israel Aircraft, Microsoft, Oracle, Société Générale, Samsung Shipping, Siemens, Toyota etc located across the Silicon Valley, the US East Coast, France, Luxembourg, Germany, India, Taiwan, South Korea and Japan. More information on TWB_ is available at www.twb.in

 

PRESS CONTACT

Sangeeta Velegar

Vice President – Marketing

The Shift_ Conferences by TWB_
1st Floor, Pine Valley Building, Embassy Golf Links Off Intermediate Ring Road

Bangalore – 560071,  India.
Mobile: +91 9880819180 | sangeeta@twb.in  

 

Intro video: https://youtu.be/QlWbwC79Gss

Press kit: https://goo.gl/wc3ZSs 

Conference details: www.twb.in/shift

Registrations: https://goo.gl/eYYHyr

 

PRESS INVITES, SPEAKING ENGAGEMENTS, SPONSORSHIPS

Selena D’Souza

Marketing Manager, The Shift_ Conferences by TWB_

96860 59020 I selena@twb.in

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15 Jul

Automation in Product Engineering & Management I automationshift_ Sept 15, 2017 WTC, Bangalore

By TWB_ In Product Strategy /  7 No Comments

Large parts of understanding, adapting, constructing and modelling both software and processes can be automated as of today. This can increases quality, productivity and go-to-market.

As much as 45% of the the Product Lifecycle can be automated using existing technologies!

Be at automationshift_ to get in-depth insights from heads of product and engineering on how they are transforming engineering and development.

 

automationshift_ is India’s first conference for CEOs and other CXOs to share their approaches and technological direction leveraging AI + automation + machine learning that drive higher efficiencies across Marketing + Product Engineering + Product Management + Service Delivery + Learning across their organisations. automationshift_ brings together large enterprise users together with exciting start-ups to create a larger automation ecosystem and is created by TWBShift_ Conferences. The conference is on 15 Sept 2017 at the World Trade Center, Bangalore.

automationshift_ CONFERENCE

The 1-day conference has a tight schedule that includes a CEO keynote address, 5 CXO speakers, 1 panel discussion, 1 round table and 1 exhibit area with India’s 7 leading Artificial Intelligence startups exhibiting their products. CXO perspectives include the rapidly evolving machine-learning technology landscape and how the industry is leveraging it, perspectives on the role of CMOs in they leveraging to transform marketing, impact on efficiency in product design, development & delivery through automation, how AI is personalising learning and crashing discontinuation and how customer service delivery is being transformed through automation

automationshift_ SHOWCASE

The automationshift_ automation showcase brings India’s 7 buzziest AI products together. The showcase is a curated selection of game-changing AI products that impact how business is run. Interestingly they will be under the same roof as the businesses that leverage them.

automationshift_ PERSPECTIVES

The show reports has 10 leading voices in automation of marketing, learning, engineering and customer service from across the world writing for automationshift_ in details. It also has over 15 Indian CXO’s sharing their thoughts succinctly. The 100+ report is called ‘Leadership perspective on the autmotomationshift_’ and will be made available in a limited print run to the Indian CXOs at the conference.

 

What next?

  • Visit the automationshift_ website here | Register for the conference here
  • Sponsorships, Speaking Opportunities or other information call 96860 59020 or mail shift@twb.in
  • Watch the automationshift_ intro video
Read More
14 Jul

Automation in Learning I automationshift_ Sept 15, 2017 WTC, Bangalore

By TWB_ In Corporate Training /  8 No Comments

Automation is transforming learning across industries as it creates highly personalised learning experiences, and much more! The top Learning & Development, and HR leadership in India will be at automationshift_ for in depth perspectives. Be there!

automationshift_ is India’s first conference for CEOs and other CXOs to share their approaches and technological direction leveraging AI + automation + machine learning that drive higher efficiencies across Marketing + Product Engineering + Product Management + Service Delivery + Learning across their organisations. automationshift_ brings together large enterprise users together with exciting start-ups to create a larger automation ecosystem and is created by TWBShift_ Conferences. The conference is on 15 Sept 2017 at the World Trade Center, Bangalore.

automationshift_ CONFERENCE

The 1-day conference has a tight schedule that includes a CEO keynote address, 5 CXO speakers, 1 panel discussion, 1 round table and 1 exhibit area with India’s 7 leading Artificial Intelligence startups exhibiting their products. CXO perspectives include the rapidly evolving machine-learning technology landscape and how the industry is leveraging it, perspectives on the role of CMOs in they leveraging to transform marketing, impact on efficiency in product design, development & delivery through automation, how AI is personalising learning and crashing discontinuation and how customer service delivery is being transformed through automation

automationshift_ SHOWCASE

The automationshift_ automation showcase brings India’s 7 buzziest AI products together. The showcase is a curated selection of game-changing AI products that impact how business are run. Interestingly they will be under the same roof as the businesses that leverage them.

automationshift_ PERSPECTIVES

The show reports has 10 leading voices in automation of marketing, learning, engineering  and customer service from across the world writing for automationshift_ in details. It also has over 15 Indian CXO’s sharing their thoughts succinctly. The 100+ report is called ‘Leadership perspective on the autmotomationshift_’ and will be made available in a limited print run to the Indian CXOs at the conference.

 

What next?

  • Visit the automationshift_ website here | Register for the conference here
  • Sponsorships, Speaking Opportunities or other information call 96860 59020 or mail shift@twb.in
  • Watch the automationshift_ intro video
Read More
TWB_ (formerly TWB) is the world leader in Technology Content and the Strategic + Creative + Technology Agency for Technology Brands I www.twb.in
15 Jun

Whitepaper: Should you Outsource Technology Content?

By TWB_ In Content /  6 No Comments

Best of breed content and content automation could be a strategic advantage. Should to try to develop and implement a content strategy internally? Or should you bring in a partner?

Abstract

Outsourcing business services is a regular process in the present global high-tech world. This business has grown to encompass knowledge processes along with the business processes in the recent years. Outsourcing of technical documentation is proving to be an investment that has high potential returns. However to en-cash this potential every outsourcer needs to understand what he stands to gain eventually before implementing the strategy of outsourcing. This white paper tries to draw attention to the implementation of ROI concept in technical documentation outsourcing and list out the various subsequent returns. It also highlights some of the factors that drive outsourcing technical documentation as well.
Download the TWB_ Whitepaper: Should you Outsource Technology Content? (PDF)

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TWB_ (formerly TWB) is the world leader in Technology Content and the Strategic + Creative + Technology Agency for Technology Brands I www.twb.in
15 Jun

“What CMS?” Implementation of DITA for Enterprise Content Management

By TWB_ In Content /  5 1 Comment

When enterprise content starts scaling and as reuse and repurposing become essential, the first question CIOs need to answer is “What CMS?” DITA could be the answer.

Abstract

Most organizations or departments within organizations follow internal style guides and standards for content or document management. To compete in the global marketplace, they are frequently faced with the challenge to adopt external standards followed by other organizations that could be their clients or vendors. When it comes to content development, there are many advantages of adopting standards. Darwin Information Typing Architecture (DITA) is one such standard. This document provides a perspective on how to implement DITA in your organization based on your documentation needs.

 

“What CMS?” Implementation of DITA for Enterprise Content Management: Download whitepaper (PDF)

 

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06 Jun

Are you a CEO without a Corporate Content Strategy?

By TWB_ In Content /  6 3 Comments

Photo credit: https://pixabay.com/en/rubik-cube-game-sand-strategy-1703600/

 

Not having a corporate content strategy adversely impacts revenue by 10%[1] and increases spends to create content across Marketing & Sales, Engineering, Delivery & Support organizations by a whopping 200%[2]. Here’s why every CEO should have one, and how.

Does a company really need a content strategy and does the CEO need to get involved?

Any number of CEOs will tell you that they don’t need to bother about content because their management does. It’s true in a way. The CMO’s office takes care of marketing content. The CTO and Engineering CxOs handle the product and technical content. The HR CxO takes care of internal training content for company processes, sometimes even internal communication. Many in their teams are not trained in creating content, or the technologies or the processes or understand company objectives. But that is only part of the problem. Forget corporate alignment and reuse, organizations will develop content simply because they are expected to. Content is a line item for most organizations within the company. For the company itself it’s a footnote. Which begs the question, do you need a corporate content strategy, and why?

A content strategy is the high-level vision that guides different organizations’ future content development to deliver against specific corporate objectives. It puts into words a company’s content goals, audience, creation, quality and collaboration workflow.

Content strategy is required because without it a CEO’s company creates content with no core theme or purpose. A lack of strategy leads to generic content. Generic content is made by generic companies. Generic content is unlikely to rank organically on searches. Generic content doesn’t get shared. Generic content doesn’t engage people. Generic content does not talk about a CEO’s specific product or brand.

The companies that have the capacity and understanding to link content and communication into corporate strategy tend to be stronger and better performing than their competition. A CEO needs to get one together. Not soon. Not next week. Now.

Corporate Content Strategy, a CEO responsibility

Every organization of the enterprise – from finance to delivery – has a content element. It makes sense for it to be nurtured at a strategic level. A CEO’s goals could be retention or growth of market-share, or something else, but in all cases, focused communication through the right channels is a core element.

Any long-term activity that has a long-term effect for the company belongs to the CEO’s desk. Any decisions that are not within one organization but thread through many belong to the CEO’s desk. Content projects of all kinds are time-intensive up-front, with little visible output in the short run, if they are going to be effective. A CEO’s understanding and effective representation can make the difference between success and failure. It’s a strategic decision.

Content strategy touches each area of a CEO’s business. All the software programming in the world is pointless if it doesn’t support the goals of a CEO’s users and clients — that’s what makes a CEO involved in the engineering function. The same should hold for content.

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06 Jun

Escaping the automation led redundancy shaping the Indian IT Industry

By TWB_ In Communication, Content /  5 No Comments

Photo Credit: A man moves his finger toward a robotic hand at the IEEE-RAS International Conference on Humanoid Robots in Madrid on November 19, 2014. AFP

 

Recent data is for half a million employees being made redundant over the next 5 yrs. due to automation. Is it true? And what is that the industry, companies and employees can do about it.

The first half of the next decade will bring a lot of pain to the Indian IT business as automation sets in and we go through the transition from people to technology + people. But the real opportunity is still available to people, as the enterprise still craves more human-centric skills at scale that cannot be fed into an AI platforms. These are challenging times, but the change brings the opportunity.

The Manpower Shrinkage

Technology has and will continue to fundamentally reshape the world. But the largest move is not from more people creating more technology but of machines creating technology and delivering services. As that happens, the job market shrinks. World Bank President Jim Kim said in March 2017 that technology could fundamentally disrupt the pattern of traditional economic path in many societies and threatens 69 per cent of the jobs in India and 77 per cent in China. However it the relative wage that will determine the relative pace of automation and it is here that the Indian IT industry is most vulnerable since the cost structure is closely linked to the ability of the customer in developed economies to absorb this cost.

The Trend

In the technology-led businesses AI and Automation are already present — whether as the evolution of autonomous cars or as software that writes itself. Consider this,

  • Google’s Deepmind can now read lips better than humans and play and beat different 30 video games at the same time. It is writing its own algorithms to better itself. And to translate languages where no translation has previously existed.
  • IBM Watson can now not only read a physician’s notes but also go through a massive library of related information and figure out, say, a particular type of rare cancer.
  • Chatbots are already being used by Amazon and Facebook to automate responses.

And this is just the tip of the iceberg. However, a large part of the Indian IT outsourcing industry is directly being impacted by different levels of automation creeping into its customers. To expand their operations a US-based customer today is not looking at additional headcount, but at automation. More insurance claims processing requires a platform to scale for the extra work. Greater IT infrastructure management requires more cloud-based orchestration tools then. Not more people. So the scale and/or productivity gain is coming from autonomics management, and not headcount.

Worldwide the total IT Service and BPO industry employed 15 million people in 2015, with ~3.5 million in India, ~1 million in Philippines, ~5 million in North America and ~4 million in Europe. The impact of automation on this global industry of 15 million IT services and BPO employees is expected to be a net decrease of 9% or ~1.4 million jobs. Of this, India’s services industry workforce is expected to shrink 500,000 by 2021 – a decline of 14-15% (explained below)[1]

The workforce is in three categories: low-skilled, medium-skilled, and high- skilled. Low-skilled employees conduct simple entry-level, process-driven tasks that require little abstract thinking or autonomy. Medium and high-level employees undertake more complicated tasks that require experience, complex problem-solving, the ability to learn on-the-job, and to work autonomously. In terms of impact, it is the low-skilled Indian services workforces that will be most impacted.

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