The Internet changed everything on how data traveled and information became available across the world. Through the 2000s as networking incumbents were challenged by the then startups that changed core routing TWB_ participated in how the world’s fastest core and edge routers were made easier to buy, install & configure. Now as the data explodes again, with the IOT’s we’re doing the same right at the edge of the network with startups and incumbents that are bringing in data into the network.
Complex technology is not just exciting – it is difficult to communicate to customers, differentiate from competition and describe the business benefits of.
Cisco, Alcatel-Lucent & Juniper defined how routing made the internet faster and brought down costs. Then optical plays such as Tejas came in to change access with Fiber-to-the-Home. But complex technology is not just exciting – it is difficult to communicate to the customer, differentiate from competition and describe the benefits. TWB_ catalyzes marketing for the largest product vendors – through branded ‘deep content’ that reflects the technological superiority and business benefits, and reduces friction of technology adoption through innovative and engaging product documentation and training.
TWB_ has made the world’s fastest core routers, edge routers and optical switches easier to buy, install & configure. Now we’re doing the same with the IOT.
Want your innovation to stand out?
TWB_ re-imagines & re-uses marketing, learning & product content to deliver unprecedented quality, time, and cost efficiency. Over forty Fortune 500 technology majors & many exciting startups in the US, India, Europe, Taiwan, China & Japan leverage TWB_’s ability. SME teams in Information Technology, Defense & Aerospace, Engineering, Energy & Life Sciences mirror the expertise of our customers. 100% of TWB_ content is written for the world markets