Enterprise Software - key to success I www.twb.in
28 May

How the 5 largest Enterprise Software vendors ease purchase decisions of their products and enhance their technology’s adoption

By TWB_ In Communication, Content, Marketing Content, Product Strategy, Strategic Marketing /   No Comments

The highly competitive enterprise software market is dominated by SAP, DELL-EMC, Oracle, HP, Microsoft, IBM, CA, VMware, and Salesforce. They enable enterprises throughout the world – through enterprise resource planning, business intelligence, collaboration, human resource management, supply chain management, business process management, customer relationship management, enterprise application integration etc.

Winning in a Highly Competitive Market: Through TWB_’s branded content

In 2018 the spending on enterprise software is approximately $400 billion and the expenditure in the global information technology market is approximately $3,700 billion (Statistica, 2017-18). The mature, global scale and evolving enterprise needs also mean it is a highly competitive market.

So how do the largest most competitive companies sell more, get their customer to experience their products better, train them on complex use cases and get the operational faster? With a little help from TWB_!

5 of the largest enterprise software vendors has some TWB_ in them. To market better they rely on their unique thinking & technological leadership to be in the public space through ‘deep content’ such as white-papers, use cases, and case studies, CxO speaks and other thought leadership papers. A lot of this branded content that is accessed by their customers worldwide is made by TWB_. But is branded ‘engaging’ content that TWB_ creates which includes infographics, marketing and explainer video’s, blog posts and makes it available across their publishing channels that allows their customers to invest their time to understand the ‘deep content’.

How does TWB_ create deep content of such complexity?

Short answer – because we also create the technical content. When we make product manuals and training manuals for complex enterprise applications such as Customer relationship management (CRM), Enterprise resource planning (ERP), Enterprise asset management (EAM), Supply chain management (SCM), Product lifecycle management (PLM) etc it is easy for us to bring that technical understanding into a business situation.

Want your innovation to stand out?

TWB_ re-imagines & re-uses marketing, learning & product content to deliver unprecedented quality, time, and cost efficiency. Over forty Fortune 500 technology majors & many exciting startups in the US, India, Europe, Taiwan, China & Japan leverage TWB_’s ability. SME teams in Information Technology, Defense & Aerospace, Engineering, Energy & Life Sciences mirror the expertise of our customers. 100% of TWB_ content is written for the world markets

 

 

 

 

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