The world's fastest core and edge routers are easier to buy, install & configure because of TWB_ I www.twb.in
28 May

The Internet & the IOT has some TWB_ in it!

By TWB_ In Marketing Content, Product Strategy, Strategic Marketing /   No Comments

The Internet changed everything on how data traveled and information became available across the world. Through the 2000s as networking incumbents were challenged by the then startups that changed core routing TWB_ participated in how the world’s fastest core and edge routers were made easier to buy, install & configure. Now as the data explodes again, with the IOT’s we’re doing the same right at the edge of the network with startups and incumbents that are bringing in data into the network.

Complex technology is not just exciting – it is difficult to communicate to customers, differentiate from competition and describe the business benefits of.

Cisco, Alcatel-Lucent & Juniper defined how routing made the internet faster and brought down costs. Then optical plays such as Tejas came in to change access with Fiber-to-the-Home. But complex technology is not just exciting – it is difficult to communicate to the customer, differentiate from competition and describe the benefits. TWB_ catalyzes marketing for the largest product vendors – through branded ‘deep content’ that reflects the technological superiority and business benefits, and reduces friction of technology adoption through innovative and engaging product documentation and training.

TWB_ has made the world’s fastest core routers, edge routers and optical switches easier to buy, install & configure. Now we’re doing the same with the IOT.

Want your innovation to stand out?

TWB_ re-imagines & re-uses marketing, learning & product content to deliver unprecedented quality, time, and cost efficiency. Over forty Fortune 500 technology majors & many exciting startups in the US, India, Europe, Taiwan, China & Japan leverage TWB_’s ability. SME teams in Information Technology, Defense & Aerospace, Engineering, Energy & Life Sciences mirror the expertise of our customers. 100% of TWB_ content is written for the world markets

Read More
TWB_ (formerly TWB) is the world leader in Technology Content and the Strategic + Creative + Technology Agency for Technology Brands I www.twb.in
15 Jun

Whitepaper: Moving to Structured Enterprise Content for Effective Reuse

By TWB_ In Content /  3 No Comments

Abstract

Organizations have always had difficulty in managing large collections of documentation, compelling them to look for ways and means to manage them with ease and efficiency. The difficulty crops up due to varied reasons such as, creating and storing documents in various formats and inconsistency in the organization and presentation of content. All of which in a nutshell, is called unstructured documentation.

Migration to Structured content is not one action rather a combination of mastering new tools, new concepts (structured authoring), and new technology (XML, XSLT). What do you need to consider?

A structured approach to documentation results in retrieving valuable information for the right purpose at the right time. This document addresses the problems faced in unstructured documentation and the reasons for migrating to structured documentation. It also explores the methods and means to resolve the problems caused by unstructured documentation.

Download Whitepaper: Moving to Structured Enterprise Content for effective reuse (PDF)

Read More