17 Jul

automationshift_ India’s first CXO conference on automation in IT businesses announced: 15 Sept 2017, World Trade Center, Bangalore

By TWB_ In Communication, Product Strategy /  4 No Comments

FOR IMMEDIATE RELEASE

Bangalore: TWBShift_ Conferences today announced automationshift_ — India’s first conference for CEOs and other CXOs to share their approaches and technological direction leveraging AI + automation + machine learning that drive higher efficiencies across Marketing + Product Engineering + Product Management + Service Delivery + Learning across their organisations. automationshift_ brings together large enterprise users together with exciting start-ups to create a larger automation ecosystem and is created by TWBShift_ Conferences. The conference is on 15 Sept 2017 at the World Trade Center, Bangalore.

Rakesh Shukla, Founder & CEO TWB_ and TWBShift_ Conferences said, “Automation is changing the technology and manpower landscape rapidly. The common narrative is the pain caused by automation however automation is inevitable and TWB_ itself has been at the forefront of automating content for several years. ” Rakesh further said, “It is a natural step for TWBShift_ Conferences to focus on how automation is transforming businesses and highlight the best products, processes, enterprises and start-ups”.


automationshift_ CONFERENCE

automationshift_ is a 1-day conference that packs in

  • a keynote address
  • 5 individual CXO speakers
  • 1 CXO panel discussion
  • 1 product developers round table
  • Release of a 100+ page publication in leading automation thinking from around the world
  • 1 exhibit area with India’s leading software automation products being exhibited.

automationshift_ SPEAKERS & PANELISTS

The speakers & discussions include

  • CEO perspectives the rapidly evolving machine-learning technology landscape and how the industry is leveraging it
  • Chief Marketing Officers perspectives on the role of CMOs in they leveraging to transform marketing.
  • CTO’s, Heads of Engineering & Chief Product Officers discuss efficiency in product design, development & delivery through automation
  • Chief Learning Officers discuss how AI is personalising learning, skyrocketing understanding and crashing discontinuation.
  • Chief Experience Officers discuss how customer service delivery is being transformed through automation

automationshift_ SHOWCASE

The automationshift_ automation showcase brings India’s 7 buzziest AI products together. The showcase is a curated selection of game-changing AI products that impact how business are run. Interestingly they will be under the same roof as the businesses that leverage them.

automationshift_ PERSPECTIVES

The show report has 10 leading voices in automation of marketing, learning, engineering and customer service from across the world writing for automationshift_ in details. It also has over 15 Indian CXO’s sharing their thoughts succinctly. The 100+ report is called ‘Leadership perspective on the autmotomationshift_’ and will be made available in a limited print run to the Indian CXOs at the conference.

 

About automationshift_

automationshift_ is India’s first conference for CEOs and other CXOs to ideate and share their approaches and technological direction leveraging AI + automation and drive higher efficiencies across Marketing + Product Engineering + Product Management + Learning across their organisations. automationshift_ a TWBShift_ conference, also brings together large enterprise users together with exciting AI + automation start-ups to create a larger automation ecosystem. More details available on www.twb.in/shift

About TWB_

TWB_ is the home of Business + Learning + Product content for Fortune 500 technology leaders and start-ups alike. TWB_ creates, automates, repurposes and publishes content achieving unprecedented efficiencies, enhancing content quality, achieving faster go-to-market and lowering costs. TWB_ is the worldwide pioneer of offshore development of technology content (since 2006), was the first India-based company to roll out & implement enterprise-grade Content Automation solution (2010) and the first India-based company to roll out & implement  IETM IV/V solutions for Defense and Aerospace (2013). TWB_ operates across Information Technology, Telecom, Financial Services, Manufacturing, Life Sciences and Aerospace & Defense. TWB_ delivers to over forty Fortune 500 technology majors including AXA, ABB, Cisco, Fidelity, Honeywell, IBM, Intel, Israel Aircraft, Microsoft, Oracle, Société Générale, Samsung Shipping, Siemens, Toyota etc located across the Silicon Valley, the US East Coast, France, Luxembourg, Germany, India, Taiwan, South Korea and Japan. More information on TWB_ is available at www.twb.in

 

PRESS CONTACT

Sangeeta Velegar

Vice President – Marketing

The Shift_ Conferences by TWB_
1st Floor, Pine Valley Building, Embassy Golf Links Off Intermediate Ring Road

Bangalore – 560071,  India.
Mobile: +91 9880819180 | sangeeta@twb.in  

 

Intro video: https://youtu.be/QlWbwC79Gss

Press kit: https://goo.gl/wc3ZSs 

Conference details: www.twb.in/shift

Registrations: https://goo.gl/eYYHyr

 

PRESS INVITES, SPEAKING ENGAGEMENTS, SPONSORSHIPS

Selena D’Souza

Marketing Manager, The Shift_ Conferences by TWB_

96860 59020 I selena@twb.in

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15 Jul

Automation in Product Engineering & Management I automationshift_ Sept 15, 2017 WTC, Bangalore

By TWB_ In Product Strategy /  7 No Comments

Large parts of understanding, adapting, constructing and modelling both software and processes can be automated as of today. This can increases quality, productivity and go-to-market.

As much as 45% of the the Product Lifecycle can be automated using existing technologies!

Be at automationshift_ to get in-depth insights from heads of product and engineering on how they are transforming engineering and development.

 

automationshift_ is India’s first conference for CEOs and other CXOs to share their approaches and technological direction leveraging AI + automation + machine learning that drive higher efficiencies across Marketing + Product Engineering + Product Management + Service Delivery + Learning across their organisations. automationshift_ brings together large enterprise users together with exciting start-ups to create a larger automation ecosystem and is created by TWBShift_ Conferences. The conference is on 15 Sept 2017 at the World Trade Center, Bangalore.

automationshift_ CONFERENCE

The 1-day conference has a tight schedule that includes a CEO keynote address, 5 CXO speakers, 1 panel discussion, 1 round table and 1 exhibit area with India’s 7 leading Artificial Intelligence startups exhibiting their products. CXO perspectives include the rapidly evolving machine-learning technology landscape and how the industry is leveraging it, perspectives on the role of CMOs in they leveraging to transform marketing, impact on efficiency in product design, development & delivery through automation, how AI is personalising learning and crashing discontinuation and how customer service delivery is being transformed through automation

automationshift_ SHOWCASE

The automationshift_ automation showcase brings India’s 7 buzziest AI products together. The showcase is a curated selection of game-changing AI products that impact how business is run. Interestingly they will be under the same roof as the businesses that leverage them.

automationshift_ PERSPECTIVES

The show reports has 10 leading voices in automation of marketing, learning, engineering and customer service from across the world writing for automationshift_ in details. It also has over 15 Indian CXO’s sharing their thoughts succinctly. The 100+ report is called ‘Leadership perspective on the autmotomationshift_’ and will be made available in a limited print run to the Indian CXOs at the conference.

 

What next?

  • Visit the automationshift_ website here | Register for the conference here
  • Sponsorships, Speaking Opportunities or other information call 96860 59020 or mail shift@twb.in
  • Watch the automationshift_ intro video
Read More
14 Jul

Automation in Learning I automationshift_ Sept 15, 2017 WTC, Bangalore

By TWB_ In Corporate Training /  8 No Comments

Automation is transforming learning across industries as it creates highly personalised learning experiences, and much more! The top Learning & Development, and HR leadership in India will be at automationshift_ for in depth perspectives. Be there!

automationshift_ is India’s first conference for CEOs and other CXOs to share their approaches and technological direction leveraging AI + automation + machine learning that drive higher efficiencies across Marketing + Product Engineering + Product Management + Service Delivery + Learning across their organisations. automationshift_ brings together large enterprise users together with exciting start-ups to create a larger automation ecosystem and is created by TWBShift_ Conferences. The conference is on 15 Sept 2017 at the World Trade Center, Bangalore.

automationshift_ CONFERENCE

The 1-day conference has a tight schedule that includes a CEO keynote address, 5 CXO speakers, 1 panel discussion, 1 round table and 1 exhibit area with India’s 7 leading Artificial Intelligence startups exhibiting their products. CXO perspectives include the rapidly evolving machine-learning technology landscape and how the industry is leveraging it, perspectives on the role of CMOs in they leveraging to transform marketing, impact on efficiency in product design, development & delivery through automation, how AI is personalising learning and crashing discontinuation and how customer service delivery is being transformed through automation

automationshift_ SHOWCASE

The automationshift_ automation showcase brings India’s 7 buzziest AI products together. The showcase is a curated selection of game-changing AI products that impact how business are run. Interestingly they will be under the same roof as the businesses that leverage them.

automationshift_ PERSPECTIVES

The show reports has 10 leading voices in automation of marketing, learning, engineering  and customer service from across the world writing for automationshift_ in details. It also has over 15 Indian CXO’s sharing their thoughts succinctly. The 100+ report is called ‘Leadership perspective on the autmotomationshift_’ and will be made available in a limited print run to the Indian CXOs at the conference.

 

What next?

  • Visit the automationshift_ website here | Register for the conference here
  • Sponsorships, Speaking Opportunities or other information call 96860 59020 or mail shift@twb.in
  • Watch the automationshift_ intro video
Read More
14 Jul

Marketing Automation I automationshift_ Sept 15, 2017 WTC, Bangalore

By TWB_ In Strategic Marketing /  5 No Comments

Automation + AI + Machine Learning is changing everything including Marketing! At automationshift_ Bangalore, India’s leading CMO’s, across technology led businesses, share perspectives on how they are leveraging automation in Marketing bringing ever greater efficiencies and pinpoint focus.

85% of your customers will engage with you without engaging with a real person by 2020!

automationshift_ is India’s first conference for CEOs and other CXOs to share their approaches and technological direction leveraging AI + automation + machine learning that drive higher efficiencies across Marketing + Product Engineering + Product Management + Service Delivery + Learning across their organisations. automationshift_ brings together large enterprise users together with exciting start-ups to create a larger automation ecosystem and is created by TWBShift_ Conferences. The conference is on 15 Sept 2017 at the World Trade Center, Bangalore.

automationshift_ CONFERENCE

The 1-day conference has a tight schedule that includes a CEO keynote address, 5 CXO speakers, 1 panel discussion, 1 round table and 1 exhibit area with India’s 7 leading Artificial Intelligence startups exhibiting their products. CXO perspectives include the rapidly evolving machine-learning technology landscape and how the industry is leveraging it, perspectives on the role of CMOs in they leveraging to transform marketing, impact on efficiency in product design, development & delivery through automation, how AI is personalising learning and crashing discontinuation and how customer service delivery is being transformed through automation

automationshift_ SHOWCASE

The automationshift_ automation showcase brings India’s 7 buzziest AI products together. The showcase is a curated selection of game-changing AI products that impact how business are run. Interestingly they will be under the same roof as the businesses that leverage them.

automationshift_ PERSPECTIVES

The show reports has 10 leading voices in automation of marketing, learning, engineering  and customer service from across the world writing for automationshift_ in details. It also has over 15 Indian CXO’s sharing their thoughts succinctly. The 100+ report is called ‘Leadership perspective on the autmotomationshift_’ and will be made available in a limited print run to the Indian CXOs at the conference.

 

What next?

  • Visit the automationshift_ website here | Register for the conference here
  • Sponsorships, Speaking Opportunities or other information call 96860 59020 or mail shift@twb.in
  • Watch the automationshift_ intro video

 

 

 

 

 

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26 Jun

MarketingShift_

By TWB_ In Strategic Marketing /  2 No Comments

TWB_ makes your technology stand out.

TWB_ is the Strategic + Creative + Technology Agency for the Fortune 500 & startups alike.

TWB_ provides the strategic Marketing support that fast moving tech leaders need. Positioning. Branding. Analytics. Digital. Reports.

What Next?

 

 

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TWB_ (formerly TWB) is the world leader in Technology Content and the Strategic + Creative + Technology Agency for Technology Brands I www.twb.in
22 Jun

Competitive Intelligence is fuelling the explosion of an Indian major into a ₹ 100,000 crore/ $16 Billion behemoth

By TWB_ In Strategic Marketing /  4 No Comments

When a ₹ 10,000 crore Indian major, the darling of stock markets, decides to become a ₹ 100,000 crore/ $16 Billion organisation this commitment to shareholders comes with a lot of gravitas. This TWB_ customer operates in a market where each category has organic growth, strong incumbents.  The customer has the cash flow and the access to capital but how do you grow the market and innovate at an explosive pace? Innovation technological and business is a vector and TWB_ is helping in the disruption.

The customer operates in a hyper competitive market. How do you grow the market and innovate at an explosive pace? With a little contribution from TWB_ of course!

The customer turns to TWB_ because TWB_ bring the intersect of Strategy + Creativity + Technology:

  • The customer requires reams of competitive intelligence to figure which markets to attack and how.

TWB_ pours through millions of pages of present data & legacy information and creates actionable reports to map out the competition, geographical penetration and dashboards to easily access this before drilling down. One of the hundreds of such artefacts can be seen here (partially shared since this is now dated).

  • The customer requires a way to access its own IP portfolio!

The customer is not only a strong R&D company with a large IP portfolio – but is so large and so old it is not digitised and there is no longer a complete view of it! TWB_ starts digitising and making this discoverable bringing it into a Content Management System

  • The customer requires better market presence since the really deep technical understanding is not visible to consumers without high-quality articulation of this thinking.

TWB_ addresses with continuous training interventions within TWB_ Corporate Certifications designed to allow them to do create world-class scientific research reports using TWB_ GRAPE™ 

Competitive Intelligence provides competitive advantage

TWB_ maps out competitive landscapes and provides strategic and tactical intelligence to enterprises on competitors. TWB_ helps enterprises stay three moves ahead of the competition, reduce business uncertainty, and take more strategic decisions. TWB_ services include

  • Competitor analysis
  • Brand-specific intelligence
  • Company monitoring
  • Cost competitiveness best practices
  • Preventive strategies for competitive shocks
  • Strategic performance benchmarking

10 yrs ago when a large South Korean mobile brand was planning to enter India, they’re turned to us to make out the competitive technological landscape too.

TWB_ is Strategy + Creativity + Technology. Want your business to stand out?

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TWB_ (formerly TWB) is the world leader in Technology Content and the Strategic + Creative + Technology Agency for Technology Brands I www.twb.in
21 Jun

What does India’s leading Pharma company do to enhance communication when it expands internationally: TWB_ customer win

By TWB_ In Corporate Training /  5 No Comments

One of the largest Indian pharma companies that has rapidly expanded in the US & Europe, organically and through acquisitions, has partnered with TWB_ to solve an engagement problem,

  • How does it’s India-based executive management communicate effectively with its counterparts in the US & Europe?
  • How does the India-based line management engage effectively with their counterparts?
  • How do they all entities together produce the content that is required to address the marketplace?
  • How do they produce better regulatory content from India?

While the company has half a dozen FDA-approved plants, this level of communication was not a prerequisite for early success.

Almost all revenue came from below the line selling through the channel and decision-making was centralised. Therefore this level of sophistication in communication was a capability that was never developed.

Beginning now, TWB_’s intervention is expected to last through the end of the year. TWB_ has started delivering on this medium term intensive delivery that includes:

  • Executive Coaching for enhancing senior management interaction effectiveness
  • Business communication training for Indian line management This will be based on the TWB_ Certifications & the TWB_ GRAPE framework & TWB_ Blended Learning for it’s distributed workforces
  • Standardisation of content and guidelines based on TWB_ LifeSciences expertise and experience.

Over the years TWB_ has played a significant role content development and training for in LifeSciences majors such as Unilever R&D, Biocon, Pfizer, ITC R&D, Indigene, Mylan and many others.

Are you a LifeSciences major or startup?

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F16s to be made by Tata, TWB_ partners Tata companies
20 Jun

Tata Advanced Systems & Lockheed Martin will make F-16s in India. TWB_ partners multiple Tata defence companies

By TWB_ In TechPubs /  3 No Comments

Tata Advance Systems and Lockheed Martin today signed an agreement to manufacture F-16 fighter jets in India. Not only is it a milestone for the ‘Make in India’ program and Indian defense production but a great opportunity for downstream contractors to work on the state of the art weapon systems.

TWB_ has been a partner for Tata defense companies for many years, including Tata HAL, Tata Power SED, Tata Advance Systems & Tata Technologies for Air, Land and Sea based civilian and military platforms.

In 2015 TWB_ became the first India-based supplier of Interactive Electronic Technical Manuals (IETM) Class V standards. TWB_ was also the first S1000D based IETM Class IV compliant technical publications (Tech Pubs) in India in 2009-10. TWB_’s class leading defense TechPubs expertise can be seen here.

F16s to be made by Tata, TWB_ partners Tata companies

TWB_ is the premium provider of TechPubs in India and partners almost all Tata companies in defense production

TWB_ has presented perspectives as a niche defense supplier in several defense conferences in India including on technology in tech pubs, and on participating in the defense procurement process. TWB_ has also published several papers in Defence & Aerospace TechPubs.

What Next?

  • Connect at Bangalore 96860 59020 | Houston (832) 689-6456 | Tel Aviv +972.544.603.612 or shift@twb.in
  • Request a TWB_ publication on phone or mail | Read more about TWB_ & Defense in this Position Paper
  • Get more TWB_ insights on the TWB_ Blog | LinkedIn | Medium  | SlideShare

 

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TWB_ (formerly TWB) is the world leader in Technology Content and the Strategic + Creative + Technology Agency for Technology Brands I www.twb.in
20 Jun

8 of the 15 largest brands in the world are TWB_ customers

By TWB_ In Strategic Marketing /  7 No Comments

The World’s Largest Brands, Technology and the Consumer-Enterprise continuum

When this (Forbes 2015) list was released it got us thinking: what in the intersect of the size of the company, it’s technology focus, the market it addresses and the value that we create for them. So we plotted this:

The size of the pie is the value of the brand. The focus on tech is plotted on the Y axis and the relative focus on consumer vs enterprise markets they address is plotted on the X axis.

This is where it is at:

  • TWB_ works with 8 of the 15 largest brands in the world! That includes,
  • 4 of 4 of the highest tech enterprise brands: Intel, Oracle, IBM & Cisco
  • 2 of 4 of the highest tech brands which address the enterprise and consumer spaces equally: Microsoft & Samsung
  • 1 of 2 of high-tech engineering/auto giants: Toyota.

That’s something, isn’t it?

Want help with your tech brand?

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20 Jun

Successful tech business run on new Product + Investment + Innovation ideas.

By TWB_ In Communication /  4 No Comments

Ideas don’t create success, execution does. To create business success these ideas need to be sold. To management to invest in them. To customers to buy into them. To the industry to evolve an ecosystem.

The best run technology business around the world choose TWB_ to communicate their Product + Innovation + Investment ideas.

Successful businesses run on a stream of ideas bubbling through the organization that can disrupt the status quo, fuel innovation and transforms whole industries.

How do you do it?

 

Communicate effectively through your Strategic + Creative + Technology partner

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