When Rakesh Shukla started his technical writing outsourcing firm called The Writers Block (TWB), he decided to go after a somewhat unexpected source of labour to staff his company: the unemployed. To be more specific, he looked for women who had taken some time off to raise a child, but were looking to get back into the workforce.
“A lot of times they have had some kind of experience and been relatively successful,” Rakesh Shukla says. “They have quality, but have taken a break and want to do something different.”
Prema Radhakrishnan, at TWB, says flexi-timings were what attracted her to her job
As the demand for good people far outstrips their supply, and companies of all sizes struggle to find enough skilled employees, companies are turning to alternative tracks to meet the need.
