Writing whitepapers is a pain, isn’t it? Your best brains — who should be writing them just don’t have the inclination. Besides even with the best ideas it requires methodical authoring and weeks of research, editing, layout design to make a top quality whitepaper. It is a system that has to work flawlessly several times a month!
Why write whitepapers at all?
Complex technical ideas that you wish to communicate to architects and CTO’s can’t really be communicated any other way. Whitepapers are a key part of the ‘deep content’ that customers look for to understand your take on a technology they are considering. Whitepapers are an essential tool in establishing credibility and generating leads.
How to author & publish the world’s best whitepapers?
You need to address several challenges – which department will author the paper? For instance, the marketing department may not always understand the deep tech. Or the product engineering may not be best to author in the first place because of language and representation? Then who will ensure research and cross-reference and the layouts and editing are of the highest quality?
It so happens that we have the process of creating the best whitepapers. So much so that chances are the whitepapers that your team downloaded for your choice of technology partners, servers, software, cloud computing infrastructure, security pretty much any large decision — came from TWB_. We write the best whitepapers for the Fortune 500 & for startups.
Looking for a Strategic Marketing partner to create market wins?
- TWB_ is the world leader in creating & publishing ‘deep content’ – that is Whitepapers, Position papers, and tech evangelism; ‘engaging content’ – that is blogs, social media posts, explainer videos etc (1-2 minute); and training on how to. TWB_ is the leader in communicating technology. Any Technology. Any audience. Any platform.
- Strategic Marketing, Branding & Positioning from TWB_ helps Fortune500 and startups win in the marketplace. Call TWB_ Bangalore 96860 59020 | Houston (832)689-6456 | Tel Aviv +972.544.603.612 or mail shift@twb.in
- Get more TWB_ insights on the TWB_ Blog | LinkedIn | Medium | SlideShare
